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adidas Originals, a pioneering sportswear brand for the streets, has launched its second store in Chandigarh’s fashion and shopping hub – Elante Mall.
The brand has been consistently investing in efforts to elevate product experience and create innovative brand moments for consumers and key street style enthusiasts.
Keeping with the brand’s key focus to offer innovation, consumer centricity and brand familiarization in street style, the new store launch at Elante Mall in Chandigarh witnessed unmatched energy and enthusiasm as excited consumers and shoppers visited the new hood to shop the latest drops from their favourite brand. An array of activities and special offers got the visitors excited. Kick-starting the launch, the first 100 customers got an exclusive voucher as a token of appreciation for a chance to cop their favourite kicks.
Adding to the frenzy, every shopper, till 8th March 2021, has won a chance to participate in a raffle and win exciting merchandise. The brand also planned a stirring activation to mark International Women’s Day with the loyal women brand friends and city’s fashionistas. The new store got every Originals’ fan, fashion lover, shopper and consumer at the mall kicked up as they shopped the latest collection in full glory.
Adding a local flavor of this modern and iconic city of Chandigarh to the brand new store, the distinctive art-form of the region Phulkari has been incorporated to create an interesting installation of the brand’s Trefoil logo that turned out to be the most Instagram’d corner at the store.
Spread over 2000 sq. ft., the new adidas Originals store is an ideal one-stop-shop destination for the northern region’s sneakerheads, street style enthusiasts, fashion forward millennials and Gen-Z.
The store gives them the access to the brand’s exclusive drops, coolest collaborations like the Yeezy by Kanye West, IVY Park by Beyoncé, exclusive drops with Sean Wotherspoon, Pharell Williams, Disney and more global creators, along with crowd-favourite classics turned sustainable Stan Smiths, the hyped collectors’ series A-ZX and many more innovative product stories.
With the launch of this new adidas Originals door right at the heart of the city of Chandigarh, the brand aims to elevate the sneaker culture and street style fashion game that is prominent in Northern India to the next level.
Address: adidas Originals, Shop no 32, Elante Mall, Plot No. 178, Industrial Area Phase 1, Chandigarh 160017
The women’s shirt category is a relatively new and small category in women apparel. With a market size of Rs 2,527 crore, it contributes only 2 percent to the total women’s apparel market, which is dominated by women’s ethnic wear. This category is expected to grow at a CAGR of~11 percent in the near future due to increasing women in workforce, resulting in huge demand of formal shirts and growing demand for western wear among women.
Myntra has announced the exclusive launch of contemporary, Spanish fashion brand Niza, introduced in India by their strategic partner Zashed. Niza is known internationally for its elaborate, original and sophisticated designs.The launch of Niza marks Myntra’s expansion of its international fashion brand portfolio
It has been observed men prefer to shop from brick-and-mortar retail stores over online platforms. Men give more weightage to the look and feel of a material before making a purchase, quite contrary to women. They don’t embrace technology disruptors as much as their female counterparts do and make choices as per perceived brand equity and in-store experiences. Creating a distinguishing brand identity is therefore an important strategy that menswear brands should focus on. Considering men are loyal shoppers, providing them with a good product and a great experience will ensure they stick to the brand longer.
Designed with utmost planning and attention, the bolder and trendier logo signifies the ethos of the company better and will be featured in all brand communication hence forth, including TV commercials and outdoor advertising. The company has retained its tagline “It’s the way you make me feel”.
Promostyl deciphers the latest and most relevant lifestyle and design currents and anticipates the trends across design, fashion, consumer behavior and marketing to provide clients with a strategic edge in the market place. The company which has already been working with fashion conglomerates like Arvind, Raymond and VIP industries plans to grow its operations in India significantly over the next 5 years.
Also, designing proper a fit for women formal shirt as per Indian body type has been a challenge and many private labels and international retailers have failed to overcome this challenge. Fits catering to various body types of Indian women need to be developed in order to target larger consumer base.
Speaking at the Onitsuka Tiger, New Delhi store launch, Rajat Khurana said, “Today marks a special day for us as we launch our third exclusive outlet of Onitsuka Tiger in India. Our one of a kind modern designs and stripes have achieved cult status world over and has a great connect with fashion influencers too. With the launch of our flagship store, we are hopeful to retain and attract many more brand loyalists and be able to cater to their fashion sensibilities.”
Private labels are win-win situation for both retailers and consumers. The growth of private labels is directly linked to the growth of modern retail channels. With the emergence of e-commerce in Indian fashion retail, private labels are witnessing a new era of ‘datadesigned brands’. E-commerce retailers have access to petabytes of enviable data. Information collected by retailers is exhaustive – the data goes as deep as ‘what is the data of a person wearing a mandarin collar’, ’what color works in which region’, ‘what fabric moves the fastest off the shelves’ and ‘what apparel experience the most return requests’. This quality of data is an asset in the ever-changing digital retail market. It offers deep insights into customer taste and preferences, giving retailers strong competitive leverage to create products to suit these preferences.
Foraying into Delhi-NCR with Select CITYWALK, this will be Onitsuka Tiger’s third store in India with its existing stores in Mumbai and Chandigarh. A one-stop destination for all kinds of premium international brands including Gap, Muji, Chanel, Zara, H&M and many others, Select CITYWALK has always been the favourite destination for several global brands making inroads into the country.
Shirting comprises the bigger share of ready-to-wear market currently in comparison to other apparel categories. The conventional trend of buying fabric and getting a shirt stitched from tailor has lost its popularity. The Indian populace has now shown a high acceptably of ready-to-wear shirts rather than ready-to-stitch fabric.
The opening of this new store aligns with the Onitsuka Tiger story, created in 1949 by Kihachiro Onitsuka who started the brand with a humble idea that sport had the power to transform lives. Till today, the rich heritage and Japanese craftsmanship of the brand, combined with a timeless aesthetic that was discovered on the track, is now worn and seen on streets around the world.
Sygnal is part of Broadcast Wearables, our holding company. We specialise in developing cutting-edge technologies and integrate them with everyday objects using deep machine learning technology. Our team is led by Ayyappa Nagubandi, a serial entrepreneur and inventor, who has authored 12 patents and worked at the most prestigious companies in the US.